ford racing : 2026 Raptor Rally

An event merchandise program built from CONCEPT through delivery.

Kesling Design developed an event collection designed for Ford Racing fans and the energy of the Raptor Rally. The work brought product design, vendor coordination, sampling, approvals, production, and delivery together across apparel, headwear, patches, and accessories.

ROLE
Creative direction, merchandise planning and design, vendor coordination, production management.

RESULTS
The collection generated well above its projected target.